Design innovation studio

Frends . software

We were honored to create new brand and experience design for integration platform FRENDS. The idea behind concept was to present connectivity and dimensions of the service in API economy.

Gartner study

Starting point

After getting 4.4/5 from Gartner study FRENDS needed more than a facelift. Product team decided that service shouldn’t only get UI update but overall brand and experience design overhaul.



Being noted in the big leagues meant that the brand should look and be international all the way from tone-of-voice to usability and experience. First step was taken to create brand design that reflect the value promise and story in forms on visual identity and marketing material incl. webpage.


As we are in the beginning of the journey, and these kind of examples are difficult to measure, we just say that client just loved the work :)

#conceptdesign #branding #servicedesign #research #userexperiencedesign #prototyping